Nelson Tan's Blog Posts Tagged 'Position' (1)

One of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion.



USPs were originally defined around the 40s as a position a company took to make them stand out from their competitors and make the customers of said competitors switch to them. It works as an understandable and tangible reason for people to buy your product, over…